We believe in the beauty of BEAUTY and that our industry can continue to be a great career path for girls and guys for generations to come.

In the past, our industry was dominated by locally owned and family operated distributors that faithfully serviced the salons and stylists.  Recently, consolidation in the distribution industry has taken the "customer" out of customer service.

At Life of Riley Salon Supply, we believe history can and will repeat itself and we believe Locally owned and Family operated distributors can better serve the needs of Salons.  WE INTEND TO PROVE IT.

Life of Riley is owned and managed by Four Families--three of which have 86 years of experience in the professional beauty industry. The three dad's worked at The Beauty Alliance while that company was buying family owned distributorships. They were witness to what made those companies great and plan to replicate the service the previous generation of family operated distributorships thrived on.