We believe in the beauty of BEAUTY and that our industry can continue to be a great career path for girls and guys for generations to come.

In the past, our industry was dominated by locally owned and family operated distributors that faithfully serviced the salons and stylists.  Recently, consolidation in the distribution industry has taken the "customer" out of customer service.

At Life of Riley Salon Supply, we believe history can and will repeat itself and we believe Locally owned and Family operated distributors can better serve the needs of Salons.  WE INTEND TO PROVE IT.

Life of Riley is owned and managed by Four Families--three of which have 86 years of experience in the professional beauty industry. The three dad's worked at The Beauty Alliance while that company was buying family owned distributorships. They were witness to what made those companies great and plan to replicate the service the previous generation of family operated distributorships thrived on. 

Monthly Promotions...

If you are a licensed beauty professional and want to view the monthly promotions online, and receive important news and updates via email, please take a minute to register with our website.  
You will need your cosmetology, nail or barber license number to register, and we verify each submitted license number with the State Board of Cosmetology. T he registration process is required to better protect the privacy of the beauty professional.   Register Now


We are committed to Product Brands that understand the unique and difficult challenges that face the salon owners and stylists in today's professional beauty industry. Our customers need innovative products that work, but more importantly that are readily available when needed. We want to earn the right to be the distributor of choice for our salons.

Sales Team...

We are committed to providing our customers with the most experienced independent sales team in the industry

with one focus, to making it easy for salons to do business with us. Most of them will have worked in large publicly traded companies as well as customer focused companies, and truly understand and are committed to the salon, NOT THE BOARDROOM. 


Sub Distribution Opportunities Available

Have you ever wanted to open your own beauty supply business? Life of Riley offers entrepreneurs a chance to be a part of the exciting beauty industry. Most sub distributors will have a territory of 1,000 to 1,500 salons to service anywhere in the 50 United States.  These salons will be serviced from an operation that ranges from 3500 square feet to 10,000 square feet.  Depending on location, the minimum investment ranges from $250,000 to $1,000,000.

If you are interested in being considered for your own Life of Riley sub distributorship, please click here and  fill out the form.